CHOTUKOOL

CHOTUKOOL

chotuKool, a re-imagined household solution is a project driven by an innate passion to achieve a vision beyond profit.

chotuKool, a top-loading, compact and portable cooling solution does not have a compressor. It weighs only 7.8 kgs and runs on a cooling chip along with a fan similar to those used to cool computers.

It consumes only 55 Watt power and runs on dual power supply (230V AC & 12V DC). Given the power shortage in the countryside, it can operate on battery as well and it uses high-end insulation to stay cool for hours without power. The operational cost of chotuKool is low as it consumes half the power consumed by regular refrigerators.

The chotuKool idea was conceived at a workshop with Prof. Clayton Christensen, world’s foremost authority on Disruptive Innovation (DI). It is a classic case of “co-creation”. Godrej DI team worked closely with potential consumers to get insights on their needs, desired solutions and barriers to consumption. The opportunity was shaped up by choosing relevant technology, testing various prototypes, validating market potential and developing business models.

To canvass, demonstrate and take this innovative product to villages, Godrej is developing a social entrepreneurship channel, joining hands with NGOs, self-help groups and micro-finance institutions.

Mr. George Menezes, Business Head, Godrej Appliances said, “For us at Godrej the birth of ‘chotuKool’ heralds a new era in the cooling space. This product will completely redefine the way brands serve the ‘Food Preservation/Refrigeration’ needs of the rural consumers and that’s a huge market!”

·         chotuKool a low cost cooling solution.

·         No moving components allmost service free and, affordable too Rs. 3790/- only.

·         It is not a Refrigerator. It is perfect overnight cooler.

·         43 litres capacity to meet the daily needs.

·         Opens from top retains cooling better maximum utilization of storage space.

·         Works on Electronic chip no compressor or refrigerant.

·         Preserves vegetables and eatables fresh cools 28 degrees below room temperature.

·         Made of Hi Quality plastic Rust Proof.

·         Just 9 kgs of weight compact & Easy to move.

·         Chotukool a simple and affordable cooling solution.

·         A 43L capacity meet daily needs.

·         Works on solid state electronic chip.

·         Operates on 230V AC, But works on inverter.

·         Sturdy body Rust proof.

·         Simple design easy to use & clean.

Special Offer :

Godrej have proposed to offer a discount of Rs.300/- to the employees of India Post valid upto 31.10.2011. One employee can buy one Chotukool for personal usage. The commission payable to DoP will remain the same as Rs. 250/-. This discounted price of Rs. 3490/- for the employees of India Post. The actual price for the common public i.e. Rs.3790/-

43 litres
Specification
Internal capacity	:	43 litres
Weight	:	8.9 kgs
Dimension	:	59.8 cm x 41.8 cm x 55.9 cm
Power source	:	230V 50 Hz AC
Current	:	0.3 amperes
Wattage	:	62 watts
Accessories Included
One Vertical separator
One Wireshelf