CHOTUKOOL
chotuKool, a
re-imagined household solution is a project driven by an innate passion to
achieve a vision beyond profit.
chotuKool, a
top-loading, compact and portable cooling solution does not have a compressor.
It weighs only 7.8 kgs and runs on a cooling chip along with a fan similar to
those used to cool computers.
It consumes
only 55 Watt power and runs on dual power supply (230V AC & 12V DC). Given
the power shortage in the countryside, it can operate on battery as well and it
uses high-end insulation to stay cool for hours without power. The operational
cost of chotuKool is low as it consumes half the power consumed by regular
refrigerators.
The
chotuKool idea was conceived at a workshop with Prof. Clayton Christensen,
world’s foremost authority on Disruptive Innovation (DI). It is a classic case
of “co-creation”. Godrej DI team worked closely with potential consumers to get
insights on their needs, desired solutions and barriers to consumption. The
opportunity was shaped up by choosing relevant technology, testing various
prototypes, validating market potential and developing business models.
To canvass,
demonstrate and take this innovative product to villages, Godrej is developing
a social entrepreneurship channel, joining hands with NGOs, self-help groups
and micro-finance institutions.
Mr. George
Menezes, Business Head, Godrej Appliances said, “For us at Godrej the birth of
‘chotuKool’ heralds a new era in the cooling space. This product will
completely redefine the way brands serve the ‘Food Preservation/Refrigeration’
needs of the rural consumers and that’s a huge market!”
·
chotuKool
a low cost cooling solution.
·
No
moving components allmost service free and, affordable too Rs. 3790/- only.
·
It
is not a Refrigerator. It is perfect overnight cooler.
·
43
litres capacity to meet the daily needs.
·
Opens
from top retains cooling better maximum utilization of storage space.
·
Works
on Electronic chip no compressor or refrigerant.
·
Preserves
vegetables and eatables fresh cools 28 degrees below room temperature.
·
Made
of Hi Quality plastic Rust Proof.
·
Just
9 kgs of weight compact & Easy to move.
·
Chotukool
a simple and affordable cooling solution.
·
A
43L capacity meet daily needs.
·
Works
on solid state electronic chip.
·
Operates
on 230V AC, But works on inverter.
·
Sturdy
body Rust proof.
·
Simple
design easy to use & clean.
Special Offer :
Godrej have proposed to
offer a discount of Rs.300/- to the employees of India Post valid upto
31.10.2011. One employee can buy one Chotukool for personal usage. The
commission payable to DoP will remain the same as Rs. 250/-. This discounted
price of Rs. 3490/- for the employees of India Post. The actual price for the
common public i.e. Rs.3790/-
43
litres
|
||
Specification
|
||
Internal
capacity
|
:
|
43 litres
|
Weight
|
:
|
8.9
kgs
|
Dimension
|
:
|
59.8
cm x 41.8 cm x 55.9 cm
|
Power
source
|
:
|
230V
50 Hz AC
|
Current
|
:
|
0.3
amperes
|
Wattage
|
:
|
62
watts
|
|
|
|
Accessories
Included
|
||
One
Vertical separator
|
||
One
Wireshelf
|